Problem
A salon with no coherent presence stays invisible: no clear showcase, no Instagram feed, no pin on Maps, no way to say “we’re open” to the neighbourhood. A website is not enough if nobody finds it.
What each channel is for
Website
Service showcase (hair, facial care, massage, permanent makeup, waxing, nails) and WhatsApp contact. The anchor: hours, offer, trust.
Visual identity and a public feed. The salon is shown: work, atmosphere, proof. Often the first contact for a local audience, before the site.
Google Business / Maps
A business profile so the salon appears on Maps and in “salon Témara” searches. Directions, listing, “near me” — a channel the website does not replace.
Facebook / Meta campaigns
Launch ads to make the salon known around Témara. Meta Pixel on the site to connect visits and campaigns.
TikTok
Account and short-form video for the services, not just a logo. Complements Instagram where discovery happens in video.
Brand consistency
Same name, same address, same services on every channel. The site, Maps and Instagram point to one Maison Jawhara, not five disconnected shopfronts.
My role
Solo, from scratch: positioning, website, social accounts, Google listing, Meta campaign launch and TikTok presence. Not isolated web development.
Deliverables and results
Public and verifiable
- Public site: maisonjawhara-beaute.com.
- Instagram: @maisonjawhara_.
- Maps listing: Maison Jawhara on Google Maps.
- TikTok: @maisonjawhara_.
Channels
- Website
- Google Maps
- TikTok
- Meta Ads